VTR plc (Prime Focus UK) is the holding company of the Prime Focus UK Group, one of Europe’s leading high-end media services groups. Based in Soho, London, the main divisions – Prime Focus London and blue post production – cover between them every aspect of professional post-production, and each company has established an international reputation in its chosen field.

The Prime Focus UK Group produces work of the highest quality across all areas of the post-production industry, including: high-end visual effects and digital intermediate (DI) for cinema releases; television commercials; long-form and short-form broadcast projects; CGI animation; design and motion graphics; pop promos; sound design, mixing and composition; and film and video restoration.

In addition the group designs, builds and implements online interactive communication tools for a wide variety of clients. Its portfolio includes digital asset management systems, state-of-the-art encoding services, website design and hosting, mobile content encoding and delivery, and professional DVD authoring facilities.

VTR plc (Prime Focus UK) is owned by Prime Focus Limited, India’s foremost integrated end-to-end post-production and visual effects services facility. As the largest Autodesk Fire / Smoke site in the world, the largest site for Thomson Spirit in the Asia-Pacific region, and with its recent acquisitions in London, Prime Focus Limited has emerged as a major force in the international post-production industry.